How To Start An Online Marketing Business- Create a Powerful Brand Identity

With millions of businesses spreading their digital wings every year, it’s getting increasingly competitive out there for existing as well as new brands to understand clearly how to start an online marketing business. From powerful first impressions based on mighty visuals, all the way to truly remarkable storytelling skills, modern brands cannot afford to be mediocre in their effort to impress their target audience. No matter if you’re starting an app-building business or a graphic design agency, you need to strive for the extraordinary.

In order to build a brand identity that will check all of these boxes, you should consider the following branding steps that have stood the test of time, and that have the potential to help you outlast your competitors.

Kick off with some brainstorming

Before you can appeal to your possible customers, you need to be able to articulate who you are, what you stand for, as well as your purpose. These are commonly known as your mission and vision statements, and you should devote a fair portion of your time to exploring the best ways to put your purpose into words.

What is your unique selling point? How do you wish to make an impact on your customers? Where do you see your brand in the next decade or so? How do you see your brand’s personality — what would be its quirks, unique features, character traits? Only when you can fully envision your brand can you continue to form its voice and its visual identity.

Match your visuals with your voice

Once you have your mission and vision statements to guide you, you should focus on creating a logo as well as accompanying imagery that will serve as visual representations of your brand’s essence. Everything from fonts, color schemes, imagery, all the way to the entire look and feel, you need an overarching branding design strategy that will encapsulate your voice and your visuals.

For a customer to remember your brand, you need to be able to evoke powerful emotions with the help of your look and feel. In 2019, establishing a personal connection with each customer will be of the utmost importance to avoid getting lost in the sea of online businesses.

Do the homework

You will need to go above and beyond your internal branding efforts to make sure that your business will truly thrive. For starters, research your competition to see how they interact with your ideal customer, and they’ll serve as a good reference point to avoid inadvertently becoming their copy.

Go a step further and do in-depth research on your audience to understand their preferred modes of communication, social channels, online and offline behaviors, and so on. You can also use A/B testing and online surveys to refine your approach based on the feedback you’ll receive before you launch your business.

Embrace cross-channel consistency

Even with a perfect vision and mission statement, a striking visual identity, and a communication strategy to dazzle even the best of the best in the industry, you cannot expect to succeed if you don’t stick to this one golden rule of branding: consistency. Before you start publishing haphazardly all of your social posts, articles, and Instagram images, you should consider how they reflect your brand identity. The colors, fonts, publishing schedule, the language you use, and all the accompanying visuals need to be consistent in every possible touchpoint with your customer.

Remember that as of 2019, mobile phones will be the key reference point for search engines as well as customers to experience and rank your brand. So, if you plan to develop your own mobile app to connect with your customers on the go, it needs to be branded in the spirit of your business. On the other hand, every customer that stumbles upon your ad on social media should be able to recognize your brand in an instant. The same principle applies to every channel you use to get in touch with your users so that their experience of your brand is as unified as your entire identity.

Brand recognition, awareness, and communication cannot happen without a strong identity, to begin with. In 2019, the need to create a unique brand identity to resonate with your values as well as your customers will only continue to grow, raising the bar even higher for new businesses trying to make it big. Use these key, timeless steps to define your brand identity from the get-go, and you’ll increase your chances of long-term success.

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